Online Reviews: Do They Make Or Break Your Final Decision?

Do online reviews really make a difference? The answer to that question is a definite yes. Reviews on Yelp, Google, Facebook and so on can help both the consumer and the business make a decision depending on whether the reviews are accurate enough. According to BrightLocal, 79% of consumers trust online reviews as much as personal recommendations.

More local consumers are using reviews when researching which local businesses to use. This upward trend continues from 2012 as consumers get more familiar and comfortable with reviews. But, exactly, how many reviews do they read before making up their mind? Luckily, the survey also had an answer to that. About 67% of consumers will read 6 reviews or less before they form an opinion about a given business.

No matter what the reviews about a company may be, as a human being we tend to overlook the positive when we see a negative review about a business. Even if most consumers claim this is the best business they ever hired, that one consumer who had a bad experience will lie heavily on your conscious when making a decision. Always remember it is quality over quantity when it comes to reviewing a business.



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★ ★ ★ ★ ★

“I have worked with Kings Heating for several years. As a property management company business owner, it is really important we have great vendor partners. They are great at communicating and working to fit our homes into their schedule. Their prices are very fair and I highly recommend using them for your HVAC needs.”

Stacey S.

★ ★ ★ ★ ★

“We had a great experience working with Kings Heating and AC! Front desk and technicians are both friendly, easy going, but professional, knowledgeable and fast. We had our furnace maintenance scheduled and inspected in no time, received notifications during the process and final invoice right after. Too easy! Highly recommended to use for any heating and AC work.”

Goran M.

★ ★ ★ ★ ★

“The team at Kings Heating is the one you hope for whenever you’re needing home services! The level of integrity and care they exhibit, unfortunately, seems to be existing less and less these days. Erin, Gary, Michaela, & Brent are nothing short of amazing! Please know that you’ll be in great hands whenever you’re working with Kings.”

Nathan K.

hvac contractor